New Product Launches & Adoption of Social Media for Advertising is Surging the Demand for the Global Toothpowder Market

Published: Aug 2022

The global toothpowder market is anticipated to grow at a CAGR of 5.5% during the forecast period. The growing demand for natural-based toothpowder is expected to hold a significant market share during the forecast period. The factors such as increasing demand for natural products due to growing awareness regarding oral hygiene coupled with no side effects on teeth are expected to accelerate the market growth during the forecast period. For instance, Olgani Probiom, South Africa’s first toothpaste and toothpowder formulated with probiotics, has been launched in South Africa. The Organic Probiom is the all-natural toothpaste and tooth powder containing live probiotics, prebiotics, and a carefully selected range of active, edible ingredients which is the latest innovation from Olgani Naturals, manufacturers of natural, premium oral care. Olgani Probiom contains Olgani’s signature Prebio+ care blend of prebiotics to help maintain and nourish a healthy microbial balance. 

Browse the full report description of “Toothpowder Market Size, Share & Trends Analysis Report by Type (Natural and Synthesis), and by Distribution Channel (Online and Offline) Forecast Period (2022-2028)” at https://www.omrglobal.com/industry-reports/toothpowder-market

The growing usage of social media platforms is promoting growth in the market during the forecast period. The market players are adopting social media strategies to drive home messages about dental hygiene and white teeth which is contributing to the growth of the market during the forecast period. For instance, Colgate India has been in the business of pushing people into taking care of their oral health and dental hygiene for several years now. Over time, they have transitioned from using television to air white smiles and put forth questions about salty toothpaste to creating the digital infrastructure for virtual dentistry, helping people get video consults amidst the pandemic. Though they have been on social media platforms too, Colgate India began posting more, infusing a fresh breath into their communication — as an attempt to reach more people. Furthermore, according to Qoruz, Colgate India have quite good engagement on Facebook and Instagram. Thus, the adoption of these strategies is propelling the toothpowder market over the forecast period. 

Market Coverage

The market number available for – 2021-2028

Base year- 2021

Forecast period- 2022-2028

Segment Covered- 

o By Type

o By Distribution Channel

Regions Covered-

o North America

o Europe

o Asia-Pacific

o Rest of the World

Competitive Landscape- including Colgate-Palmolive Co., Smiles Powder UK Ltd., Unilever plc, Uncle Harry's Natural Products, and HAPPY Tooth Powders among others.

Key questions addressed by the report

What is the market growth rate?

Which segment and region dominate the market in the base year?

Which segment and region will project the fastest growth in the market?

Who is the leader in the market?

How players are addressing challenges to sustain growth?

Where is the investment opportunity?

Global Toothpowder Market Report Segment

By Type

  • Natural 
  • Synthesis 

By Distribution Channel

  • Online 
  • Offline 

Global Toothpowder Market Report Segment by Region

North America

United States

Canada

Europe

UK

Germany

Italy

Spain

France

Rest of Europe 

Asia-Pacific

China

India

Japan

South Korea

Rest of Asia-Pacific 

Rest of the World

Latin America 

Middle East & Africa


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