Increasing Investment in Expanding Toy and Games Manufacturing

Published: May 2024

Global traditional toys and games market is anticipated to grow at a CAGR of 4.2% during the forecast period (2024–2031). The market growth is attributed for rising investments in traditional toys and games manufacturing to fulfill demand, especially in regions expected to create higher demand in the future such as  North America, and Asia-Pacific. For instance, The LEGO Group announced a 33,850 m2 expansion at its Monterrey factory. The $500.0 million investment will enhance production capacity to suit long-term demand in the US and abroad. The extension includes a fully automated high-bay warehouse and a facility specialized in assembling and decorating LEGO goods, which will be finished in 2022. The multi-year project will also feature a new molding building, which is expected to open in late 2024 and contribute to a 50.0% increase in manufacturing capacity.

Browse the full report description of “Traditional Toys and Games Market Size, Share & Trends Analysis Report by Product Type (Outdoor and Sports Toys, Construction Sets, Dolls and Plush Toys, Vehicles, Stem Educational Toys, Action Figures, and Others). by Material (Plastic, Metal, Textile, and Wood). by Distribution Channel (Hypermarkets/Supermarkets, Specialty Retail Stores, and Online Marketplaces). and by Age Group (0-1 year, 2-4 year, 5-8 years, and 9-14 Years). Forecast Period (2024-2031).” at https://www.omrglobal.com/industry-reports/traditional-toys-and-games-market

Moreover, the investments are majorly focused towards developing regions, wherein the income and customer base are steadily increasing, and stimulating manufacturers to increase capacity. For instance, in December 2022, Mattel Malaysia Sdn. Bhd. announced its plant expansion to be completed by 2023. MMSB, the world's largest Hot Wheels production company, is also the exclusive manufacturer of Hot Wheels singles, the best-selling toy worldwide in 2021. The plant's current average output capacity is around 9.0 million automobiles per week. This targeted, strategic investment aligns with Mattel's Capital Light strategy, which aims to boost manufacturing capacity, productivity, and technical capabilities while lowering costs and improving operating efficiencies. The plant extension will help Hot Wheels grow, with a projected 20.0% increase in production capacity by 2025.

Market Coverage  

The market number available for 2023-2031 

Base year: 2023 

Forecast period: 2024-2031 

Segment Covered- 

o By Product type 

o By Material

o By Distribution Channel

o By Age Group

Regions Covered- 

o North America 

o Europe 

o Asia-Pacific 

o Rest of the World

Competitive Landscape- LEGO System A/S, Woodfield Baby Products Co. Ltd, Mattel, Inc., Hasbro, Inc., and MGA Entertainment, Inc., among others.

Key questions addressed by the report 

  • What is the market's growth rate? 
  • Which segment and region dominate the market in the base year? 
  • Which segment and region will project the fastest growth in the market? 
  • Who is the leader in the market? 
  • How are players addressing challenges to sustain growth? 
  • Where is the investment opportunity? 

Global Traditional Toys and Games Market Report Segment 

By Product type 

  • Outdoor and Sports Toys
  • Construction Sets
  • Dolls and Plush Toys
  • Vehicles
  • Educational Toys
  • Action Figures
  • Others

By Material

  • Plastic 
  • Metal
  • Textiles
  • Wood

By Distribution Chanel

  • Hypermarkets/ Supermarkets
  • Specialty Retail Stores
  • Online Marketplaces

By Age Group

  • 0-1 Years
  • 2-4 Years
  • 5-8 Years
  • 9-14 Years

Global Traditional Toys and Games Market Report Segment by Region 

North America 

United States 

Canada 

Europe 

UK 

Germany 

Italy 

Spain 

France 

Rest of Europe 

Asia-Pacific 

China 

India 

Japan 

South Korea 

Rest of Asia-Pacific 

Rest of the World 

Latin America

Middle East and Africa



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