Increased Use of Internet and Smartphones Along with Rising Video-Based Content to Drive the Global Web Content Management Market

Published: May 2022

The global web content management market is anticipated to grow at a considerable CAGR of 21% during the forecast period. Customers' acceptance of video-based content has been aided by factors such as the increased use of smartphones and the availability of high-speed internet connections. Furthermore, Netflix, Amazon Prime, Hulu, Roku, and other digital media heavyweights have emerged. These market leaders spend a lot of money on advertising material, which allows the industry to flourish.

Browse the full report description “Global Web Content Management Market Size, Share & Trends Analysis Report by Type (Solutions and Services), by Deployment Type (Cloud-Based and On-Premises), and by Industry Vertical (Retail and Consumer Goods, Education, Healthcare, Government, Media and Entertainment, BFSI, and Others) Forecast Period (2022-2028)” at https://www.omrglobal.com/industry-reports/web-content-management-market-size  


For instance, in April 2021, Sitecore Corporation A/S, the global leader in digital experience management software, had completely acquired Four51, Inc., a provider of modern B2B and B2C experiences for enterprise brands. In April 2021, OpenText launched OpenText Core Content and OpenText Core Case Management, the new content services platform from the global leader in information management. Furthermore, in April 2020, HubSpot launched CMS Hub, a content management system that offers speed, security, and scalability to rapidly growing businesses. CMS Hub comprises two tiers, enterprise and professional, giving companies the freedom to choose a CMS offering best suited to their stage of growth.

In May 2019, Progress has released Progress Sitefinity 12, the latest version of their digital experience management platform. Progress launched Sitefinity to the cloud with this release, resulting in increased productivity, efficiency, and faster time-to-market. Sitefinity Cloud increases organizational scale, eliminates infrastructure administration, and tightly integrates Microsoft Azure services, allowing businesses to focus on their core competencies.

In May 2019, Kapost, a major content operations platform supplier for sales and marketing, was bought by Upland Software. Kapost's cloud-based content operations platform integrates revenue teams by automating the content generation process at scale, allowing them to speak with one voice throughout the customer journey. Organizations can better organize all stages of content planning, production, and distribution thanks to the platform's open architecture, strong set of APIs, and deep collaboration features.

Market Coverage

  • The market number available for – 2021-2028
  • Base year- 2021
  • Forecast period- 2022-2028

Segment Covered- 

  • By Type
  • By Deployment Type
  • By Industry Vertical

Regions Covered-

  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World

Competitive Landscape- including IBM Corp., Microsoft Corp., Adobe Inc., Acquia Inc., Oracle Corp., and others.

Key questions addressed by the report

  • What is the market growth rate?
  • Which segment and region dominate the market in the base year?
  • Which segment and region will project the fastest growth in the market?
  • How has COVID-19 impacted the market?

oDeviation from the pre-COVID-19 forecast

oMost affected region and segment

  • Who is the leader in the market?
  • How players are addressing challenges to sustain growth?
  • Where is the investment opportunity?

Global Web Content Management Market Report Segment

By Type

  • Solution

oDigital Marketing Management

oWeb Experience Management

oContent Analytics

oMobile and Social Web Content Management

oOthers (ERP and CRP Integration)

  • Services

By Deployment Type

  • Cloud-Based
  • On-Premises

By Industry Vertical

  • Retail and Consumer Goods
  • Education
  • Healthcare
  • BFSI
  • Government
  • Media and Entertainment
  • Others (Travel and Hospitality)

Global Web Content Management Market Report Segment by Region

North America

  • US
  • Canada

Europe

  • UK
  • Germany
  • Italy
  • Spain
  • France
  • Rest of Europe 

Asia-Pacific

  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific 

Rest of the World

  • Latin America 
  • Middle East & Africa

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