Trend for OTT media services will escalate India media and entertainment market

India media and entertainment market is projected to grow at a significant CAGR of around 9.8% during the forecast period (2020-2026). The media and entertainment industry in India is growing at a considerable growth rate, backed by the increasing internet penetration in lower and middle-income groups in the country and rise in disposable income. Moreover, the expansion of the key smartphone manufacturers, such as Samsung and Apple, is further contributing to the growth of the smartphone sales in the country, in turn, augmenting the internet penetration in India. With the rise in internet penetration, the demand for over-the-top (OTT) media services is increasing in the country.

Browse the full report description European Media and Entertainment Market Size, Share & Trends Analysis Report by Type (Online/Digital Platform and Offline Platform) and Forecast 2020-2026 at https://www.omrglobal.com/industry-reports/india-media-and-entertainment-market

Amazon Prime Videos, Netflix Inc., ZEE5, Alt Balaji, Disney+Hotstar, and YouTube are some of the leading OTT content providers in the country. There are several celebrities of the Indian film industry that have starred in some of the top OTT contents in the last five years. Even during the COVID-19 pandemic, the lockdown has startled the film industry; though, the online video streaming industry witnessed a huge growth during the lockdown period. Along with the OTT content, the films were also released on the OTT media service, which in turn, is expected to drive the online media and entertainment platform in India in 2020 and subsequent years. 

Market Coverage

Key questions addressed by the report

• What is the market growth rate during the forecast period?
• Which segment dominates the market in base year?
• Which segment will project fastest growth in the market during the forecast period?
• How COVID-19 will impact the market growth in 2020 and coming years?

o Recovery Timeline

o Deviation from pre-COVID 

o Most affected segment

o Recommendations 

• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?

India Media and Entertainment Market – Segmentation

• Online/Digital Platform

o Radio & Music

o Digital Signage

o Theatrical Productions

o Gaming

o Video Streaming

o Others (Virtual Reality and Podcasts)

• Offline Platform

o Events and Trade Shows

o Amusement Parks

o Others (Newspaper/Magazines)