Indian entertainment industry will see the considerable growth of 13.9% during the forecast period. The online video industry has witnessed a positive impact from the outbreak of COVID-19 pandemic in India. The players are expanding the availability of their video streaming platforms in India. Amid the outbreak, the government mandated the shelter-in-place at home for its population which is increasing the viewership pool of these video streaming companies. Some of video streaming service providers in India such as Netflix, Amazon Prime Video, and Hotstar have already seen around a rise of around 20% in their viewership since the beginning of March 2020. Furthermore, Video streaming companies are coming up with new solutions to increase their subscribers across the globe. For instance, Netflix launched a Google Chrome browser extension named Netflix Party which allows the users to access the video in groups and watch them together. Although, the pandemic has increased the subscription base of user in the absence of new content, it will become difficult for the Netflix and other video stream providers to retain their subscribers for a long time.
Browse the full report description of "Indian Entertainment Market Size, Share & Trends Analysis Report by Type (Online Video Streaming, Amusement Parks, Theatrical & Film Productions, Sports, and Live Events and Trade Shows), Impact of COVID-19 on India Entertainment Industry, and Forecast 2019-2025" at https://www.omrglobal.com/industry-reports/indian-entertainment-market
However, owing to the increased internet consumption through multimedia streaming apps on mobile and computers, there are serious chances of a breakdown of the telecom network. Due to this, the Cellular Operators Association of India (COAI) has warned in a letter to the Department of Telecommunications (DoT) to reduce the quality to SD from HD. COAI also urged popular Over-The-Top (OTT) players including Netflix, Hotstar, Amazon Prime Video, Sony Liv, Alt Balaji, and YouTube, among others to do so. So far, Amazon Prime and Netflix have agreed to lower the quality. Thus, this may reduce around a 25% load of internet traffic. Hence, all these factors together create significant scope for the online video streaming industry throughout the forecast period in the country.
Market Coverage
|
Report Elements |
Details |
|
Study Period |
2018-2025 |
|
Base year |
2018 |
|
Forecast period |
2019-2025 |
|
Segments Covered |
By Type |
|
Key Companies Profiled |
AdlabsImagicaa, Disney+ Hotstar, Eros International Media Ltd., Viacom18
Motion Pictures’, Zee Entertainment Enterprises Ltd., and Dharma Productions
Pvt. Ltd. |
Key questions addressed by the report
o Recovery Timeline
o Deviation from pre-COVID-19
o Most affected segment
o Recommendations
Indian Entertainment Market – Segmentation
By Type
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