Expansion of Local Entertainment Services Coupled with Increasing Investment from International OTTs to Thrust the Market Growth in India

The Indian online entertainment market is expected to exhibit a rapid CAGR of 19.5% during the forecast period (2020-2026). Indian online entertainment space is hyper-competitive and has attracted varying types of players which offer varied value propositions to the consumers and have different business models. All large successful broadcasters in India have launched their own OTT (Over-the-top) platforms including Hotstar, Voot, Sony Liv, and Zee 5. These companies have made available their wide-ranging TV content libraries on online space, appended by additional content via licensing and originals. These players have enjoyed a sturdy brand and customer awareness compelled by their strong TV brands, in India. These OTTs have a combination of behind the paywall content and ad-supported. This is unique to India and Indian broadcasters have been quick off the block and hence well-entrenched in the online entertainment space.

Browse the full report description of "Indian Online Entertainment Market Size, Share & Trends Analysis Report by Device (Laptops/ Desktops/Tablets, Smart TVs/Monitors/Projectors, and Smartphones, Virtual Reality, and Others), by Platform (Audio Streaming, Video Streaming, Gaming, and Internet Radio), Forecast Period (2020-2026)" at https://www.omrglobal.com/industry-reports/indian-online-entertainment-market

Further, global OTTs such as Netflix, YouTube, and Amazon Prime have extended their services into India. Historically, YouTube set the trend for online video watching among Indians. In the last few years, major international OTTs have started investing in local Indian content substantially. In addition, the telcos including Airtel, Jio, and Vodafone-Idea are building aggregator models- aggregating content across multiple platforms and providing a payment interface. They are also leveraging access to other OTTs as a differentiating factor to drive consumer retention and acquisition.

Market Coverage

• The market number available for – 2019-2026
• Base year- 2019
• Forecast period- 2020-2026
• Segment Covered- by Device and Platform
• Competitive Landscape – Amazon.com, Inc., Balaji Telefilms, Ltd., Netflix, Inc., Reliance Entertainment Pvt. Ltd., Sony Interactive Entertainment, Inc., Spotify AB, Tata Sky, Ltd., and Zee Entertainment Enterprises, Ltd.

Key questions addressed by the report

• What is the market growth rate?
• Which segment/region dominates the market in the base year?
• Which segment/region will project the fastest growth in the market?
• How COVID-19 impacted the market?

o Recovery Timeline

o Deviation from the pre-COVID forecast

o Most affected region/segment

• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?

India Online Entertainment Market Report Segment

By Device

• Laptops/Desktops/Tablets
• Smart TVs/Monitors/Projectors
• Smartphones
• Virtual Reality
• Others

By Platform

• Audio Streaming
• Video Streaming
• Gaming
• Internet Radio

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