India's personal care appliances market is estimated to grow at a CAGR of 5.9% during the forecast period (2024-2031). The market growth is driven by the rising consumer spending on personal care appliances, especially in metro cities along with the towns and small cities in the country. Additionally, the presence of a large base of the potential customer population is contributing to market growth. Furthermore, the presence of major players, providing a wide range of product portfolios presents significant growth opportunities to the market. According to Invest India, the personal care and hygiene industry was valued at $15.1 billion in FY2022 and is anticipated to reach $17.3 billion in FY2026.
India's personal care appliances market is segmented by gender (men, women, and unisex), appliance type (shaving & grooming appliances (trimmers, shavers, epilator, and clippers), hair styling appliances (hair straightening machine & brush, hair dryers, hair curlers, and others (hair crimpers)), oral care appliances (electric toothbrush and teeth whiteners), massager (foot massager, body massager, and face massager), and others (steamers & vaporizers, heating pads)), and by distribution channels (online channel and offline channel (supermarkets & hypermarkets, departmental stores, and specialty stores).
The major players in the India personal care appliances market include Johnson & Johnson Services Inc., Koninklijke Philips NV, Panasonic Corp., Procter & Gamble Co., Unilever PLC, Colgate-Palmolive Co., and Lion Corp. among others. The market players are contributing significantly to the market growth, by the adoption of various business strategies, such as collaborations, mergers and acquisitions, product portfolio diversification, and more.
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