Social Media Trends to Influence the North American Hair Care Market Growth

The North American hair care market is anticipated to grow significantly at a CAGR of 3.0% over the forecast period (2021-2027). The US and Canada are the key economies contributing to the growth of the North American hair care market over the forecast period. The key aspect that drives the North American hair care industry growth includes rapidly rising trends in social media advertisement related to hair regrowth remedies and products. The population of the region is experiencing an increase in the number hair loss incidences among men and women. According to the National Health Portal Survey, around 80 million men and women are experiencing hair loss on average in North America. Thus, this will increase the production and sales of hair care products in the region. 

Browse the full report description North American Hair Care Market Size, Share & Trends Analysis Report by Product Type (Shampoo, Conditioner, Hair Oil, Hair Colorants, Hair Styling Products, and Others), By Distribution Channel (Offline and Online) Forecast Period, 2021-2027 at https://www.omrglobal.com/industry-reports/north-american-hair-care-market

For instance, in February 2020, the Hair Club Garners started using a combination of online and offline marketing methods to achieve their business goals. With the assistance of IMS (a Technology Agency), the company developed Google AdWords campaigns that cater to reach mobile and desktop users attracting more new customers. The primary goal of the Hair Club is to target men aged over 25 years and women aged over 35 years with hair loss problems in North America. The company has also developed around 97 consultation centers in the region catering to provide high-level consultation with the assistance of professional doctors and therapists.

Market Coverage

• The market number available for – 2020-2027
• Base year- 2020
• Forecast period- 2021-2027
• Segment Covered

o By Product Type

o By Distribution Channel

• Regions Covered

o North America

• Competitive Landscape- Kao Corp., L'oreal S.A., The Procter & Gamble, Inc., Unilever Group, Johnson & Johnson Services, Inc., Revlon, Inc. Oriflame Holding AG, Shieseido Co. Ltd, Amway Corp., and Deciem Beauty Group Inc.

Key questions addressed by the report

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• How COVID-19 impacted the market?

o Deviation from the pre-COVID-19 forecast

o Most affected region and segment

• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?

Global Hair Care Market – Segmentation

By Product Type

• Shampoo
• Conditioner
• Hair Oil
• Hair Colorants
• Hair Styling Products
• Others (Waxes, Paste, Mousses, Hair Treatment Products)

By Distribution Channel

• Offline

o Supermarket/Hypermarket

o Convenience Stores

o Specialty Stores

o Pharmacies/ Drug Stores

• Online

North America Hair Care Market – Countries Covered 

North America

• US
• Canada