Rising Inclination toward Loyalty Programs to Drive North American Loyalty Management Market

The North American loyalty management market is anticipated to grow at a CAGR of 13.1% during the forecast period (2021-2027). The rising inclination of customers towards the loyalty programs is expected to drive the North American loyalty management market. With increasing digitalization, there has been an increasing engagement of the consumers to the brands via digital touchpoints. These digital interactions are experienced by the customers via smartphones, websites, and social media; which are vital for the growth and profitability of the business. Therefore, key player of these market are upgrading their loyalty programs by adopting different approaches. 

Browse the full report description North American Loyalty Management Market Size, Share & Trends Analysis Report By Type (Customer Loyalty, Employee Loyalty, Channel Loyalty), By End-User Industry (BFSI, Travel & Hospitality, Retail, Other) Forecast Period 2021-2027 at https://www.omrglobal.com/industry-reports/north-american-loyalty-management-market

For instance, June 2021, Stored Value Solutions (SVS) and the Navy Exchange Service Command (NEXCOM) announced to extend their partnership to power the NEXt Level Rewards Loyalty Program.  Under NEXt level rewards loyalty program, each time a customer shops in store or online and provides their information, they will earn rewards.  The more they shop, the more rewards customers will earn. Further, in the same month US-based Evolving Systems, Inc. announced to upgrade Cellcard Cambodia to the new Evolution platform to enhance its loyalty program, Cellcard Club, to drive more personalized and relevant offers to subscribers through various digital media (including social media channels) in real-time. 

Market Coverage

• The market number available for – 2020-2027
• Base year- 2020
• Forecast period- 2021-2027
• Segment Covered- 

o By Type

o By End-User Industry

• Competitive Landscape- Apex Loyalty, Clutch Holdings LLC, Fivestars Loyalty, Inc., Gold-Vision CRM, Goody Inc., iVend Retail, Kangaroo Rewards, and so on

Key questions addressed by the report

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• How COVID-19 impacted the market?

o Deviation from the pre-COVID-19 forecast

o Most affected region and segment

• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?

North American Loyalty Management Market Report Segment

By Type 

• Customer Loyalty
• Employee Loyalty
• Channel Loyalty

By End-User Industry

• BFSI
• Retail
• Travel & Hospitality
• Others

North American Loyalty Management Market Report Segment by Region

North America

• United States
• Canada