Increasing Influence of Digital Media to Inspire the Online Entertainment Industry in North America

The North American online entertainment market is estimated to display a strong CAGR of 14.2% during the forecast period (2020-2026). The online entertainment sector in the North American region is estimated to be the largest across the globe. In North America, OTT (Over-the-top) has become the key driver for video and media consumption growth, with an increasing number of people consuming over the top (OTT) content through varied platforms. In the last few years, OTT content, which is video is delivered over the internet as an alternative to traditional media, has seen substantial prevalence compared to conventional video. 

Browse the full report description of "North American Online Entertainment Market Size, Share & Trends Analysis Report by Device (Laptops/ Desktops/Tablets, Smart TVs/Monitors/Projectors, and Smartphones, Virtual Reality, and Others), by Platform (Audio Streaming, Video Streaming, Gaming, and Internet Radio), Forecast Period (2020-2026)" at https://www.omrglobal.com/industry-reports/north-american-online-entertainment-market

A key factor perpetuating this growth in consumption of OTT content is the fact that a considerable part of OTT content is delivered over smart and mobile devices. Key players are giving an additional fillip to this demand by investing in innovative technology and developing original content exclusively for OTT consumption. Furthermore, broadband connectivity has increased its footprint in the region. Hence, other Internet-enabled devices including smart TVs, STBs and gaming consoles can also be used for the provision of OTT services. The advantage of using OTT service is that it is less costly and more efficient and customized for specific consumption.

Market Coverage

• Market number available for – 2019-2026
• Base year- 2019
• Forecast period- 2020-2026
• Segment Covered- by Device and Platform
• Countries Covered- the US and Canada
• Competitive Landscape- Amazon.com, Inc., Apple, Inc., Google, LLC, Microsoft Corp., Netflix, Inc., Popcornflix LLC, Sony Interactive Entertainment, Inc., Spotify AB, The Walt Disney Company, ViacomCBS, Inc., and Warner Media, LLC

Key questions addressed by the report

• What is the market growth rate?
• Which segment/region dominates the market in the base year?
• Which segment/region will project the fastest growth in the market?
• How COVID-19 impacted the market?

o Recovery Timeline

o Deviation from the pre-COVID forecast

o Most affected region/segment

• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?

North American Online Entertainment Market Report Segment

By Device

• Laptops/Desktops/Tablets
• Smart TVs/Monitors/Projectors
• Smartphones
• Virtual Reality
• Others

By Platform

• Audio Streaming
• Video Streaming
• Gaming
• Internet Radio

North American Online Entertainment Market Report Segment

• US
• Canada

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