The US hair care market is anticipated to grow significantly at a CAGR of 3.7% over the forecast period (2021-2027). The rise in trend of healthier living, exposure to reliable information, and increase in awareness about products and services through social media platforms and digital media are educating the consumers regarding the benefits of these products. Furthermore, the rising preferences of consumers for easy-to-use and at-home beauty devices will accelerate the market growth of hair care products in the country. The market of at-home beauty and hair care devices is growing rapidly owing to the increasing availability of home-use solutions and remedies. The younger generation of the country is much more inclined towards the usage of personal care products to maintain their look and appearance.
Browse the full report description US Hair Care Market Size, Share & Trends Analysis Report by Product Type (Shampoo, Conditioner, Hair Oil, Hair Colorants, Hair Styling Products, and Others), By Distribution Channel (Offline and Online) Forecast Period, 2021-2027 at https://www.omrglobal.com/industry-reports/us-hair-care-market
The key trend driving the hair care market in the US is the presence of major market players. The key market players include Procter & Gamble Inc., The Estee Lauder Companies Inc., Amway Corp., Coty, Inc., Aveda Corp., Conair Corp., Combe, Inc., Revlon, Inc., and Church & Dwight Co., Inc. among others. Further, the companies are inclined towards making various investments catering to stay competitive in the market. For instance, in June 2020, Coty, Inc. announced the receipt of investment from the KKR brand of around $2.5 billion in cash and a 40% stake from Wella. The transaction disclosed is Coty's return to profit in quarter 1, 2021. In December 2020, the invested its majority stake in professional and retail hair care business including Wella, OPI, Clairol, and ghd brands to KKR. With this investment, the company's economic net debt stands below $4.0 billion in the quarter1 of the year 2021.
Market Coverage
o By Product Type
o By Distribution Channel
o The US
Key questions addressed by the report
o Deviation from the pre-COVID-19 forecast
o Most affected region and segment
Global Hair Care Market – Segmentation
By Product Type
By Distribution Channel
o Supermarket/Hypermarket
o Convenience Stores
o Specialty Stores
o Pharmacies/ Drug Stores
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